Nonprofits: Drive Behavior With Social Media

A real-life experiment by Facebook to encourage organ donation, adding one’s donor status to one’s timeline, sparked an immediate 2,000% increase in the number of people signing up as donors. Even after the initial flurry, signups continued at a rate double the previous rate, reports Mediapost. These remarkable results highlight the huge opportunity that social media offer to nonprofit groups.

bron: Roger Dooley
http://www.forbes.com/sites/rogerdooley/2013/06/20/non-profits-social-media/)

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